Designer & Activist

Bethany Yellowtail

Bethany Yellowtail is the designer of B.YELLOWTAIL, a fashion label that celebrates ancestral tradition, beauty, and culture. B.YELLOWTAIL embraces authentic, indigenous design through wearable art. Her work is adorned nationally and was exhibited at the Peabody Essex Museum. Get to know Bethany, who comes from the Crow and Northern Cheyenne People.  

Video courtesy of b.yellowtail. It is with honor to release our latest poetic fashion collaboration with Synonyms IV Air for the B.YELLOWTAIL COLLECTIVE. With tradition and culture at the heart of what we do, we've set out to share authentic indigenous art with the world while providing an empowering, entrepreneurial platform for Native peoples.

How does your identity translate through the way you dress?

I love to combine modern fashion with accessories made by native people. Many of my favorite jewelry pieces are made from relatives or friends who've been passed traditional techniques from their families.

If there is one thing you could change about the world, what would it be and why?

I would want to see racism eliminated. 

What is one thing you would like to share about your culture?

It's alive and more vibrant than ever. I'm excited to be a part of a resurgence of culture, language, and art that is happening in native America.


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Media courtesy of B.YELLOWTAIL.